![]() Aside from that, Ashworth’s major complaint was about how the DJ exposed Spotify’s potentially-invasive data collection. WIRED Magazine writer Boone Ashworth commended the service for its realistic voice, but noted that “X” occasionally hiccuped on the names of songs and artists. Whether or not this deeper connection has been achieved through the integration of an AI DJ is yet to be determined, but Spotify claims their DJ has a “stunningly realistic voice.” Spotify modeled the voice for the service off of Xavier “X” Jernigan, Spotify’s head of cultural partnerships and one of the hosts on Spotify’s morning show, “The Get Up.” If listeners end up wanting a different voice, they will likely get their wish, since Spotify implied in their announcement that they will hire more people to model voices if the service garners enough interest.ĭespite Spotify’s promise of continued innovation and personalization for its users, criticisms have already accumulated. “ We believe in the power voice has and its ability to foster a deeper connection with listeners around the world,” they said. After Spotify acquired the company last summer, Sonantic co-founders Zeena Qureshi and John Flynn released a written statement about their intended contributions to the streaming platform. They ultimately selected Sonantic, a company that specializes in AI voice technology. To create the service, Spotify needed to find the appropriate technology for their vision.
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